Increase sales with promotions and target group oriented advertising -
Optimise your promotion management!
Offer every customer exactly what they are looking for with targeted advertising measures. In spite of reduced goods, you will measurably increase sales and at the same time, by the way, also customer satisfaction.
SAP Promotion Management uses your master data and can access sales analyses and forecasting algorithms. This enables you to plan promotions together according to specific customer preferences across all sales channels. The PMR application provides you with a tool for planning, defining, creating, and exporting promotion offers.
PMR is used by a variety of retail and wholesale companies, as well as in the consumer goods industry, including vertical markets such as food, pharmaceuticals, DIY, fashion and consumer markets with a wide range of products.
Management of the advertising cycle:
SAP Promotion Management on CAR
With SAP Promotion Management (PMR), you manage all sales promotions centrally in one application - from strategic planning to financial key figures and sales. SAP PMR is the first consuming application to obtain all relevant data from SAP CAR.
SAP Promotion Management is the single point of truth for the entire process of promotion planning and control. In a central UI, the necessary data is collected and all subsequent components are transferred or updated. You enter the data only once in the system and automatically distribute it to the required peripheral systems.
The retailsolutions planning component RapidRetail Promotion Planning enhances the SAP standard. Here you plan activities and advertising measures across all channels. The planning is then successively enhanced and detailed.
In SAP Promotion Management, you use this planning data and extend it with further details on the special forms of offers and mechanisms for cash desk supply, as well as quantity planning based on UDF (Unified Demand Forcast).
You can also expand your portfolio with promotions tailored to target groups and address customers precisely with the promotions that are of interest to them. Such offer-specific target groups can be easily integrated and distributed to the appropriate channels (web shop, checkout).
To ensure that the same promotion prices are applied in all channels, Omnichannel Promotion Pricing (OPP) provides a central pricing and promotion repository that stores all relevant information for calculating effective sales prices across all sales and communication channels.
With our preconfigured ready-to-use template you save time and money. Experience has shown that the end-to-end-solution from retailsolutions already covers 80% of all standard requirements of most promotion and offer processes:
SAP PMR Baseline configuration incl. master data replication (Prototype + training)
SAP Fiori- and SAP Gateway configuration (UI5)
SAP S4/HANA and/or SAP ECC Integration (WAKx and bonus buys, procurement, condition contracts, etc.)
The adaptation effort in the later project is not only significantly reduced but also supported by detailed documentation. We develop customer-specific requirements that are not covered by the template approach in workshops and implement them by means of agile software development. During the entire process up to the go-live, you will be supported comprehensively by our team of experts.
From an Axfood perspective, it has been a great experience working with retailsolutions. The team has really done an excellent job and I think we would not have had such a successful result without their knowledge and skills on SAP PMR, retail and promotions.
PMR Application Specialist
Within a very short time we have all 5 chains represented in the promotion planning apps. So we are doing great, thanks to a well-built solution by retailsolutions and good testing by our end-users.