Netzwoche No. 06/2020 from 02. April 2020
Andreas Schönecker, head of the Competence Center Omni Channel at retailsolutions, shows in his essay the latest technologies how offers can be tailored to customers better and better today. Personalized campaigns generate relevant offers that meet the customer's interests very precisely and encourage them to buy. A prerequisite for this is the integration of many different data from different sources in order to obtain a comprehensive view of the customer. This is made possible by integrated platforms that support all phases of the customer journey online and offline and enable a significant increase in the conversion rate.
The effort is worthwhile: targeted personalized offers measurably increase sales success.
It is worthwhile to read on (the article is in german language)!