Philipp Rohe, co-founder and managing director of retailsolutions AG, has been dealing with the topic of customer satisfaction and successful customer retention for several years. In the article "Paying with a smile" he describes the many possibilities to increase sales in retail through personalized customer approach.
What is still a futuristic dream in Switzerland, for example, is already being successfully practiced in China. But promising tools are now also in use or currently in the test phase at Coop, Migros & Co.
Read here what intelligent use of data can achieve to strengthen customer loyalty and further boost retail (the article is in german language):