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Innovations in Retail
Consistent Promotions Management across all Channels at Pets at Home
Specialist pet shop retailer Pets at Home has decided to streamline its promotions management processes by deploying SAP’s Promotions Management for Retail (PMR) software.
PMR is underpinned by SAP's Customer Activity Repository (CAR) powered by SAP HANA (SAP's in memory database technology). SAP CAR will ultimately deliver a real time view of promotional activity, inventory and orders.