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Innovations in Retail
Axfood optimises its sales promotions - with SAP PMR and the Promotion Planning Calendar from retailsolutions
Since the introduction of SAP Promotion Management, Axfood has continuously expanded the application. With the planning tool of retailsolutions based on SAPUI5, the workload could be significantly reduced.
Promotion planning is one of Axfood's most complex processes. With the new tool, the company improves the quality of the entire promotional process.
Advantages at a glance
All planned actions are visualised in a clearly arranged calendar.
Existing Excel documents have been completely replaced by the integrated system solution.
With a function for monitoring master data changes, advertising decisions are now based on relevant and up-to-date information.
The plans from the SAPUI5 applications are transferred to SAP PMR, where they automatically trigger the creation of the corresponding offers and vendor fund objects.